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Marketing Solutions For Record Labels

Simple & transparent music promotion for labels.

Whether you just need help with individual songs, playlists you're building or your entire catalog - we have you covered.

Case Studies

We've worked with labels of all shapes and sizes. Check out our case studies on playlist growth and artist promotion.

Case Studies

Services

Direct Ads

We can run Facebook & Instagram conversion ads to promote your label's music on streaming services like Spotify, or Google ads to promote your music video on YouTube. Conversion ads in particular are a great fit for individual songs, EPs, albums and playlists.

They're also ideal for getting a song to trigger the algorithm and get on Release Radar, Discover Weekly, Radio and Mixes.

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Playlist Growth

Many labels want to create Spotify playlists to promote their roster of music. We can also run conversion ads promoting your music, to drive streaming volume and follower counts.

Depending on the countries, cost per follower acquisition can be between $0.10 and $1.00 USD. For sleep music or lofi genres the 'listen rate' can be as high as 40-80 streams per listener. For most music it's between 10-30 streams per listener.

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About Us

Southworth Media is a music marketing agency founded by Andrew Southworth focusing on digital advertising. We bring enterprise level ad campaigns down to a budget the indie artist can afford. We can help you promote your song on Spotify and other streaming platforms, grow a Spotify playlist, promote your music video on YouTube and more.

Southworth Media has worked with thousands of artists driving hundreds of millions of streams on Spotify alone.

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