FAQ's
Welcome to our FAQ! Below we've included the questions people ask us the most. If you don't see what you're looking for, please contact us.
General
Below are some common questions about everything we do.
Is this legit?
The music industry is full of scammers, so we understand if you're hesitant to trust anyone. But we have a long and great track record in the industry.
Our founder Andrew Southworth has hundreds of videos on YouTube showing how to do our methods. Most of the other companies in this space learned how to promote music from Andrew, and he regularly consults for several other music marketing agencies in the industry.
How long to get a campaign started?
Typically it will only take us 1-2 business days to approve an order. The delivery of the order depends on which product or service you're getting:
- Ad campaign - 3-5 business days to publish the campaign
- Playlisting - 4-7 business days to secure the playlist placements
- Lyric video - 7-10 business days
- Video clips - 5-10 business days depending on video type
Do all submissions get approved?
We only approve songs we think we can effectively promote and add value to. Songs could be rejected for lyric content, lack of targeting options, song quality or if we're just not feeling it.
If we reject a song your credit card is never charged. Please don't take rejections personally, in a perfect world we'd love to approve all submissions.
What is your zero-charge policy?
At Southworth Media we do NOT charge your credit card until we have approved your campaign. We do this by placing a 7-day payment authorization, and if we are unable to approve your campaign we cancel it and your card is never charged.
Do you work weekends?
Sometimes! But officially we only work business days.
Just like you, we want to take off weekends and holidays. To be safe assume that we won't be able to start working on your order until the next business day.
Facebook & Instagram Ads
Below are some of are common questions about our Facebook & Instagram Ads.
Where do my ads run?
Most campaigns run using just Instagram placements, but we may include Facebook placements as well if it makes sense for the song.
We use our ad accounts, our pixels, our landing pages and our social media accounts. The social accounts we use feel like fan pages or curator pages, so it feels like someone is recommending your music.
What ad creatives do you use?
For every Meta ad campaign we run we make our own visuals. Often we will tie your song into an interest, hobby or activity, but other times we may create an artwork visualizer.
For example, imagine an aggressive trap song being portrayed as the 'best song for working out' with grungy black and white footage of people lifting weights. Or a folk song set to footage of campfires and road trips.
If you submit your own ad creatives to us we may incorporate those as well, but if we don't feel they'll help we'll use ours instead.
How can I track results for my campaign?
When your campaign starts we will notify you, and then send over a dashboard analytics link. This link shows you the landing page views, conversion, DSP breakdown and country distribution for your campaign. This is where you track 'conversions'.
Additionally you can also see the results coming in Spotify for Artists, and your other analytics platforms for other DSPs.
What DSPs is this for? Is it just Spotify?
Technically these campaigns are for any DSP. By default we include at least Spotify, Apple Music and iTunes but we may include additional platforms.
In most cases over 80% of listeners will go to Spotify, as Spotify is by far the largest DSP in the world right now.
If you have certain requirements for which DSPs we include on your landing page, please contact us.
How long will my campaign run?
The length of your campaign varies depending on the size of the campaign and the performance of the campaign. Overall most campaigns run between 3 and 6 weeks.
Here is a rough guide:
- $250 Ad Spend: 2-3 weeks
- $500 Ad Spend: 3-4 weeks
- $750 Ad Spend: 3-4 weeks
- $1,100 Ad Spend: 3-5 weeks
How do discounts work on ads?
Our ad campaign packages are sold by how much ad spend they give. So when you use a coupon code or we run a discount our ad campaigns, the discount only effects our profit and not your ad spend.
YouTube Music Video Ads
Below are some common questions about our YouTube Music Video Ads.
How does your YouTube Music Video promotion work?
We promote your music videos on YouTube using targeted Google Ads. We're able to show your video to fans of similar artists, fans of your genre, or people who watch particular channels on YouTube.
Why would my song/video get rejected?
Unfortunately Google Ads has a pretty strict policy when it comes to profanity, nudity, smoking, alcohol and violence. Since your whole music video is the ad, even one scene can prevent us from running ads.
Additionally we also may decline songs if we don't feel comfortable running them, or if we feel they could jeopardize the health of our Google Ads account.
When will my campaign start?
Most of our YouTube Music Video campaigns start within 3 to 5 business days.
How long will my campaign run?
The length of your campaign depends on the size of your campaign. Most will run for 2-4 weeks.