Music Marketing Ad Agency
Grow your Spotify streams, monthly listeners, and followers (with real fans) in under 1 week with zero work.
Southworth Media will build targeted direct ad campaigns for you on Meta (Facebook & Instagram) ads, Google (YouTube) ads and TikTok ads.
Everything is done in house. From building your ad creatives to running and optimizing your campaigns. You don't have to worry about pixels, landing pages, ad accounts etc. Just make music and we'll take care of the rest.
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High-intent
You don't just want streams, you want high quality streams. Ads can achieve intent rates of over 50%, with streams per listener of 2.5+, and follow rates of 5-10%.
How it works
Zero work
All we need from you is an audio file, song artwork and the link / ISRC code. From that we can build your ad creatives, create and optimize your ad campaign.
Our ad accounts, our pixels, our smart links - you don't need anything set up ahead of time.
Long Term
While playlisting can be a rollercoaster ride, ads are beneficial in the long term. In fact, the vast majority of streams happen after the campaign is over!
This is due to all of the saves and playlist adds your song will get during the campaign. Overall intent rates for ads can be as high as 50% long term, and up near 90% when the campaign is first starting.
Transparent Pricing
We don't hide our profits behind conversion counts or view counts, we just tell you how much we'll spend on your ads and how much we'll keep.
This means we're more willing to give you input into how we run your campaign. Need something specific? Contact us. We'll let you know if it will affect performance but at the end of the day it's your money.
Trusted by
We've worked with thousands of artists, managers and labels. We've even consulted or ran campaigns for other companies in the music marketing space. Here are some of the bigger ones you may have heard of.
Long Tail
Ads allow you to capture high-intent listeners that actually listen to your song more than once, save it to their library and add it to their playlists.
The photo shows how the vast majority of the streams happened from listeners listening from their own playlists and library. Notice how it also keeps going for nearly a year after the ad campaign was ran?
Spotify Target Metrics
Cost Per Conversion
This target is the amount of ad spend divided by the total number of conversions on the landing page. Our goal is to get this number as low as possible. The expected range is $0.15 to $0.50 USD.
Target: Less than $0.50 USD per conversion
Intent Rate
Intent rate is the total number of saves plus playlist adds, divided by the number of listeners. Often at the beginning of a campaign this can be upwards of 90%+.
Target: 20% long term
Follow Rate
For most genres and niches, artists will see a follow rate of approximately 5-10%. This means if we drive 5,000 listeners to your song you should get 250-500 followers on your Spotify profile.
Target: 5-10%
Do I need a Facebook account?
Nope. All we need from you is an audio file, the artwork and the link to the song on Spotify or ISRC code.
We use our own ad accounts, Facebook pixel, landing pages and social accounts. This means your campaign can take advantage of our well-trained pixels (accounts with lots of data perform better than accounts with no data).
If you want to run things through your accounts, or you have a larger budget, please apply to our Partner Program.
How long should I run ads?
For our a-la-carte campaigns purchased on our site, they will typically run for 4-8 weeks depending on campaign size and performance. But you can purchase more campaigns whenever you like.
For our Partner Program we prefer to work together for at least 3 months.
Can you do more than Spotify?
Yes. We can help you promote your music anywhere. Please see our other music marketing services.
Even if you want to promote a platform not listed on our website, we should be able to help. Please apply to our Partner Program or contact us so we can give you a custom quote.
As far as our a-la-carte Spotify growth campaigns go, typically we add some other DSPs to the landing page such as Apple Music and iTunes. Right now Spotify is the largest one with the best discover algorithm, so Spotify tends to lead the pack.