Every Waking Moment

Claustrophobic

Budget: ~$3,000

"Claustrophobic" is one of the more aggressive / heavy songs by alternative metal band Every Waking Moment. This song was promoted 100% with Facebook & Instagram ads (Meta ads), and as of November 2024 the song has over 300,000 streams on Spotify alone.

The cost per conversion for this song wasn't the best, but long term the song proved itself in Spotify's algorithm triggered by the ad campaign we ran. Out of those 300k streams, 100k have come from Spotify Radio, 36k from Discover Weekly and 10k from Mixes.

Facebook & Instagram Ads

375k+

Total Streams

15%

Lifetime Intent Rate

149k+

Streams from Algorithm

Great algorithmic traction.

This graph shows the 2nd year of the life of the song. The sharp spikes in the graph are mostly due to Discover Weekly. The more gradual increases and decreases are due to Radio. Both are algorithmic playlists.

This song has had a very strong algorithmic presence. Note that the screenshot shows only the last 12 months, which does not account for the life of the song.

Facebook & Instagram Ads For Spotify Growth

Facebook & Instagram Ads For Spotify Growth

$950.00 $1,000.00

Facebook ads can be hard, let us do them for you. My team and I have run thousands of successful campaigns promoting songs, EPs, albums and playlists on Spotify and other DSPs.