"Claustrophobic" is one of the more aggressive / heavy songs by alternative metal band Every Waking Moment. This song was promoted 100% with Facebook & Instagram ads (Meta ads), and as of November 2024 the song has over 300,000 streams on Spotify alone.

The cost per conversion for this song wasn't the best, but long term the song proved itself in Spotify's algorithm triggered by the ad campaign we ran. Out of those 300k streams, 100k have come from Spotify Radio, 36k from Discover Weekly and 10k from Mixes.