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Crash

MOTEL KISS is an insanely catchy song, but it wasn't he track we expected to be the overall best performer from Crash's album BLUSH. While we had multiple songs that performed as well as this song from the album in the campaign, this song did the best algorithmically.

Facebook & Instagram Ads

407k+

Total Streams

2.8

Streams Per Listener

209k+

Algorithmic Streams

The bulk of the budget was spent in the first month of the campaign. However due to the great performance we kept it running at a smaller budget for months since the album it was releasing on was coming out, and it kept growing his audience as we built towards that.

This ended up being a pretty good campaign cost wise, but the biggest win was that the song hit every algorithmic playlist it qualified for and stayed on radio / discovery weekly for a long duration.

This is the source of streams for the current month, which is months after the campaign stopped running.