Facebook ads can be hard, let us do them for you. My team and I have run thousands of successful campaigns promoting songs, EPs, albums and playlists on Spotify and other DSPs.
Once you place your order we will review your song. If approved we will charge your card, and start working on the visuals for your campaign. We then build your campaign and run it in our pre-optimized ad accounts.
It should take us ~1 week to get your campaign live, and on average campaigns run between 2-5 weeks depending on performance and budget.
We do request that you give us Spotify for Artists 'reader' access at support@southworth.media. While not required, we have no way of ensuring your campaign is a success without it.
While we can't guarantee a certain number of conversions, we do have estimates based on previous campaigns for how many conversions you should expect for each Package size.
Unfortunately it's impossible to give a realistic estimate for how many streams you'll get. The difference between a best case and worst case campaign is multiple orders of magnitude.
For example, we've seen $500 ad spend campaigns result in as little as 1,000 streams or as much as 500,000 streams.
For orders placed on our online store, we run these through our agency ad account, optimized pixels and socials - so you don't need anything to get started!
If you'd like to use your own accounts, please click here to apply for our Partner Program for campaigns $2,000 and up.
If it's important your campaign goes live on a specific day, please submit your order 2 weeks prior to that date. Feel free to submit even earlier than that if you prefer!
Our queue time can vary based on demand, and while many campaigns go live in less than 1 week from the time they're placed we can't guarantee this.
When you place your order we don't charge your card, we simply place an 'authorization' hold on your card. This is similar to what gas stations or hotels do.
If you're approved, we charge your card for the order. If you're not approved, we simply cancel the authorization and never charge you. Authorizations automatically expire in 7 days.
Pairs well with
Facebook & Instagram Ads For Spotify Growth
If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, within 24 hours on weekdays.
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Targeted digital ad campaigns for you on Facebook & Instagram, driving people to your music on Spotify and other DSPs.
Everything is done in house. From building your ad creatives to running and optimizing your campaigns. You don't have to worry about pixels, landing pages, ad accounts etc. Just make music and we'll take care of the rest.
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We make custom ad creatives for every campaign, even if you send us your own visuals. Here are some recent ones:
This is an ad for a lofi playlist, where we hook the listener in with text and visuals.
This is an ad for a pop song, in an 'anime music video' style.
This is an ad for an electronic remix of a metal song, using AI generated video content.
Most of these spikes are on Mondays, when Spotify's algorithmic playlist Discover Weekly updates.
This is when the ad campaign was turned off. You can see that most of the streams on the song happened after the campaign was over - this is what we want.
Over this time period each listener listened to the song 4-5 times. Additionally over 40% of the people that have listened to the song have added it to a playlist or saved it to their library.
Zero work
All we need from you is an audio file, song artwork and the link / ISRC code. From that we can build your ad creatives, create and optimize your ad campaign.
Our ad accounts, our pixels, our smart links - you don't need anything set up ahead of time.
Long Term
While playlisting can be a rollercoaster ride, ads are beneficial in the long term. In fact, the vast majority of streams happen after the campaign is over!
Overall intent rates for ads can be as high as 30-50% long term, and up near 70-90% when the campaign is first starting.
Transparent Pricing
We don't hide our profits behind conversion counts or view counts, we just tell you how much we'll spend on your ads and how much we'll keep.
This means we're more willing to give you input into how we run your campaign. Need something specific? Contact us.
We've been training artists, managers and labels how to run ads just like this for years! If you'd rather learn how to do it yourself we offer courses and 1-on-1 music marketing consulting to help you.
Please read our FAQs page to find out more.
Most campaigns run using just Instagram placements, but we may include Facebook placements as well if it makes sense for the song.
We use our ad accounts, our pixels, our landing pages and our social media accounts. The social accounts we use feel like fan pages or curator pages, so it feels like someone is recommending your music.
For every Meta ad campaign we run we make our own visuals. Often we will tie your song into an interest, hobby or activity, but other times we may create an artwork visualizer.
For example, imagine an aggressive trap song being portrayed as the 'best song for working out' with grungy black and white footage of people lifting weights. Or a folk song set to footage of campfires and road trips.
If you submit your own ad creatives to us we may incorporate those as well, but if we don't feel they'll help we'll use ours instead.
When your campaign starts we will notify you, and then send over a dashboard analytics link. This link shows you the landing page views, conversion, DSP breakdown and country distribution for your campaign. This is where you track 'conversions'.
Additionally you can also see the results coming in Spotify for Artists, and your other analytics platforms for other DSPs.
Technically these campaigns are for any DSP. By default we include at least Spotify, Apple Music and iTunes but we may include additional platforms.
In most cases over 80% of listeners will go to Spotify, as Spotify is by far the largest DSP in the world right now. As part of your campaign we will be requesting access to your Spotify for Artists, and by default that is the platform we will be monitoring.
If you have certain requirements for which DSPs we include on your landing page, please contact us.
The length of your campaign varies depending on the size of the campaign and the performance of the campaign. Overall most campaigns run between 3 and 6 weeks.
Here is a rough guide:
Overall rating: 4.4 / 5 from 58 reviews.
Good service overall. Southworth Media handled the ad content and Meta ads optimisation, which saved me time and allowed me to focus on creating music. The analytics dashboard was also useful for tracking campaign performance. I combined the ads with a small playlist campaign elsewhere, so it’s hard to separate the exact impact of each, but the overall results were pretty good for a first campaign. I’d happily use Southworth Media again.
Definitely a great experience. I got good results and felt comfortable knowing that Southworth Media is a reliable and competent company.
After pivoting to an ad campaign for “Ruminations,” in combination with the playlist campaign that had already been running, results were solid. The tail has stretched out after the campaign and I’m seeing more streams than beforehand.
Highly effective promotion Great customer support
While I certainly saw an increase in listeners, most of that had to do with a concurrent playlist campaign that I also ran with Southworth Media. The ads themselves contributed to the uptick, but not as much as I would've liked. This could very well have to do with the song itself, so I'm looking forward to trying out another campaign for my next single.
Ran ads for my new track. Overall really solid results. Appreciate the team and how everything turned out.
Overall it was a mixed experience. There was some impact in terms of streams (2000+) and saves (30+) during the campaign period. I do see streams (500+ monthly) continuing after the campaign ended. Felt that ad content quality was not great which could have limited the impact. Also communication of the campaign progress could be better. I had to do followups to get updates on the campaign.
Incredible customer service and solid results! The whole process is very transparent, which I appreciated, and it is the only service that I trust with my music. Highly recommend!!
Southworth media has been a major blessing to me by helping me market and spread God message through these divinely inspired songs. Thank you, Andrew and your team, for all your expertise and help. Armstead Ford.
The customer service is extraordinary and the results speak for themselves! I have run several campaigns so far, and each one of them delivered amazing results.
Hi there! I was really pleased with the result, especially since the "active sources" segment really went up during the time of the advertising with you guys. I have been doing ads myself and while I was able to achieve at least similar results myself I have never had such a recognizable "bump" on the "active sources" segment. I'd say this is the most remarkable thing that I noticed. However, I need to check how I spend my money and again - I can achieve at least similar results myself and so I think I'll do it myself again. But it was a very good experience with you guys, thank you! Greetings, Rainer (UAP)
Got a pretty nice return on this campaign. I'm sitting on a little more than 1,000 streams from this, and I've got a decent chunk of "moderate" and even "super" listeners now.
We plan on working with this company for every release now going forward! Super Proffessional and they deliver results!
I gotta say, these guys know exactly what they are doing!!! I’m very impressed and happy with my results. From releasing my full album, it really got me some solid streams and monthly listeners. I definitely recommend them if anyone is interested in trying their services. Thanks!
It has been a wonderful experience, with so many useful insights into the campaign, my target audience and much more. The team is incredibly responsive and very helpful, and above all, my Spotify page has never been this active before! There is a ton of growth in listeners, streams, saves and playlist ads. I highly recommend working with this company! The entire process is legit.
It was great to run this ad just a test to see what you guys where capable of definitely going to continue to work with you guys.wasn't the results I expected however I didn’t add too many ad creatives I will attempt to bring more next time I work with you guys.
These guys really know what they're doing to target just the right audience for your music. I've been watching Andrew's videos on YouTube for a little while and he's a great educator, but I wanted to spend more time focusing on writing and producing my music, so I decided to free up some more time by outsourcing my marketing! I'm glad I went with such a fantastic agency. For reference, the campaign I paid for was for my very first release, so I had no prior fan base before this, but now I feel like I have a great platform to continue to build off of, and I'm already looking forward to booking Southworth Media for my next release.
I loved how responsive the team was, and the analytics that were provided to me about my campaign. 10 out of 10 would recommend!
I was very impressed by the hands-on campaign. The Southworth group put together a solid campaign for my latest release. I was also pleased to gain many new listeners and several new followers to my catalog. Everyone was super nice and knowledgeable and so easy to work with. Steve Tabor
Southworth is someone I've had my eye on when it comes to DIY music marketing for a hot minute now from his YouTube videos. When I saw that he made this marketing agency, I decided to test it out with one of our older songs so we can see how it does when we start releasing new material in 2025. The results have been nothing short of amazing. The Southworth Media team are transparent and hands on, which is something you need with a marketing agency group. They're on top of their communication game and very welcoming. I will be working with them again in the future and with a larger budget when time comes for new releases.
Great experience
Always great!
Not what I expected but a valuable tool if you know all the things you need for a successful campaign beforehand!!
The ad campaign for my song Starlight kicked off the launch of my new band really well, and my subsequent releases have all benefitted from it!
While the numbers of saves and playlist adds were significant, overall the actual number of streams was underwhelming considering the cost. I was hoping for a bigger impact.
thank you!
Think this helped a good bit, but I am still new to this to give you a precise answer. It may have worked better for other artists but as a studio artist doing all this on my own and not utilizing AI I really am not sure yet, but I do know I will continue to write and continue to use your services. Thank you
My meta ad campaign went well! Katie was my day-to-day contact and she was very helpful walking me through the process! Just started my second campaign and I'm looking forward to working with Andrew and team again!
It went well for my first song!
Andrew and his team at Southworth Media have been great. They provide great and efficient service. You can also learn a lot by watching his YouTube videos @Andrew Southworth. Justin
A decent amount of conversions, the budget went further than I imagined. They did a good job
Great stuff, will be scheduling with Andrew 1-on-1, running my own ads but have more to learn
We got consistent growth and doubled the number streams on our song. Very happy!
We experienced multiple errors in both Southworth's setup and delivery of this order, and two subsequent orders we placed at the same time. It was a tough experience, and we'd had such high hopes for this trio of orders, and for future ones.
Excellent return for the money spent.
These guys know what they are doing. Real streams, no bots, real people and real engagement. Well worth the cost.
Experience was very mixed. Communication could have been much better. I had to reachout for updates rather than getting regular updates. Also the ads/creatives could have been better. Not sure whoever created them really gone thru the lyrics and understood the meaning behind it, and used it create the ads.
Normal results from an ad campaign Great cost per conversion but nothing crazy Overall good experience.
Great!
Andrew and his team were awesome. Great communication throughout with more than expected results
