Facebook & Instagram Ads For Playlist Growth
We can promote your Spotify playlists (and other DSP playlists) to get more listeners and followers!
- Done-for-you Facebook / Instagram ad campaign.
- Custom visuals to attract your fans.
- Dashboard to track page views, conversions, DSP and country breakdown.
How does this work?
Once you place your order we will review your song. If approved we will charge your card, and start working on the visuals for your campaign. We then build your campaign and run it in our ad accounts.
It should take us ~1 week to get your campaign live, and on average campaigns run between 2-5 weeks depending on performance and budget.
We do request that you give us Spotify for Artists 'reader' access at support@southworth.media. While not required, we have no way of ensuring your campaign is a success without it.
How many playlist followers will I get?
While we can't guarantee a certain number of followers, we do have estimates based on previous campaigns for how many conversions you should expect for each Package size.
- $250 Ad Spend: ~250 - 625
- $500 Ad Spend: ~500 - 1,250
- $750 Ad Spend: ~750 - 1,875
- $1,000 Ad Spend: ~1,000 - 2,500
What is your no-charge policy?
When you place your order we don't charge your card, we simply place an 'authorization' hold on your card. This is similar to what gas stations or hotels do.
If you're approved, we charge your card for the order. If you're not approved, we simply cancel the authorization and never charge you. Authorizations automatically expire in 7 days.
Pairs well with
Facebook & Instagram Ads For Playlist Growth
If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, within 24 hours on weekdays.
Shipping Information
Use this text to answer questions in as much detail as possible for your customers.
Customer Support
Use this text to answer questions in as much detail as possible for your customers.
FAQ’s
Use this text to answer questions in as much detail as possible for your customers.
Contact Us
Use this text to answer questions in as much detail as possible for your customers.
Ad Creatives
We make custom ad creatives for every campaign, even you send us your own visuals. Here are some recent ones:
This is an ad for a lofi playlist, where we hook the listener in with text and visuals.
This is an ad for a pop song, in an 'anime music video' style.
This is an ad for an electronic remix of a metal song, using AI generated video content.
Most of these spikes are on Mondays, when Spotify's algorithmic playlist Discover Weekly updates.
This is when the ad campaign was turned off. You can see that most of the streams on the song happened after the campaign was over - this is what we want.
Over this time period each listener listened to the song 4-5 times. Additionally over 40% of the people that have listened to the song have added it to a playlist or saved it to their library.
Rather do it yourself?
We've been training artists, managers and labels how to run ads just like this for years! If you'd rather learn how to do it yourself we offer courses and 1-on-1 music marketing consulting to help you.
FAQs
Please read our FAQs page to find out more.
Where do my ads run?
Most campaigns run using just Instagram placements, but we may include Facebook placements as well if it makes sense for the song.
We use our ad accounts, our pixels, our landing pages and our social media accounts. The social accounts we use feel like fan pages or curator pages, so it feels like someone is recommending your music.
What ad creatives do you use?
For every Meta ad campaign we run we make our own visuals. Often we will tie your song into an interest, hobby or activity, but other times we may create an artwork visualizer.
For example, imagine an aggressive trap song being portrayed as the 'best song for working out' with grungy black and white footage of people lifting weights. Or a folk song set to footage of campfires and road trips.
If you submit your own ad creatives to us we may incorporate those as well, but if we don't feel they'll help we'll use ours instead.
How can I track results for my campaign?
When your campaign starts we will notify you, and then send over a dashboard analytics link. This link shows you the landing page views, conversion, DSP breakdown and country distribution for your campaign. This is where you track 'conversions'.
Additionally you can also see the results coming in Spotify for Artists, and your other analytics platforms for other DSPs.
What DSPs is this for? Is it just Spotify?
Technically these campaigns are for any DSP. By default we include at least Spotify, Apple Music and iTunes but we may include additional platforms.
In most cases over 80% of listeners will go to Spotify, as Spotify is by far the largest DSP in the world right now. As part of your campaign we will be requesting access to your Spotify for Artists, and by default that is the platform we will be monitoring.
If you have certain requirements for which DSPs we include on your landing page, please contact us.
How long will my campaign run?
The length of your campaign varies depending on the size of the campaign and the performance of the campaign. Overall most campaigns run between 3 and 6 weeks.
Here is a rough guide:
- $250 Ad Spend: 2-3 weeks
- $500 Ad Spend: 3-4 weeks
- $750 Ad Spend: 3-4 weeks
- $1,100 Ad Spend: 3-5 weeks