Our Process

We're just using Google Ads to run a YouTube Ad on your music video.

Placements

We run these ads using 'in-feed' placements such as YouTube home, search results and suggested videos.

Targeting

We target fans of similar artists or genres to your song.

Transparent

Instead of hiding behind 'guaranteed view counts', we just sell ad spend and show our markup.

Rather do it yourself?

We've been training artists, managers and labels how to run ads just like this for years! If you'd rather learn how to do it yourself we offer courses and 1-on-1 music marketing consulting to help you.

Learn More

FAQs

Please read our FAQs page to find out more.

Where do my ads run?

Your ads are run on YouTube. By default we use 'in-feed' or 'discovery' ad placements. This means your video shows up in search results, YouTube home and suggested videos.

What ad creatives do you use?

For YouTube ads, your entire video and the thumbnail for that video IS the ad!

How can I track results for my campaign?

You will be able to see your results in YouTube's Creator Studio, or what is commonly referred to as 'YouTube Analytics'.

What kind of results can I expect?

The cost per view will vary drastically depending on the video, the thumbnail and the countries the ad is running in.

USA only will often cost between 3 cents and 6 cents per view. Our default selection of countries tends to be 2 to 4 cents. Worldwide will typically run for less than 1 penny per view, but it will all be in Africa / Asia.

Our default country list for YouTube ads is:

  • USA
  • Canada
  • United Kingdom
  • Ireland
  • Netherlands
  • Germany
  • Australia
  • New Zealand
How long will my campaign run?

The length of your campaign varies depending on the size of the campaign and the performance of the campaign. Overall most campaigns run between 3 and 6 weeks.

Here is a rough guide:

  • $250 Ad Spend: 2-3 weeks
  • $500 Ad Spend: 3-4 weeks
  • $750 Ad Spend: 3-4 weeks
  • $1,100 Ad Spend: 3-5 weeks

Didn’t find your answer?

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Customer Reviews

Overall rating: 4.5 / 5 from 11 reviews.

Customer photo review of YouTube Promotion

I was extremely pleased with the amount of 19,000 new You Tube views my song-video received, but they were mostly in Japan and Ireland. The video didn't generate a lot of “Likes “ or comments. Overall I was pleased with the service they provided.

YouTube Promotion

Customer photo review of YouTube Promotion

I’m extremely pleased with the YouTube promotion by Southworth for my song and video. It’s given me far more views than I’ve had from any previous track, including ones where I paid for publicity, and the view count continues to climb on a daily basis, almost two months since the track and video were released. I will use your services again. Thank you!

YouTube Promotion

Customer video review of YouTube Promotion

Was very impressive it went from 3 K views on my own YouTube Campaign and after I signed up with Southworth media for the YouTube campaign it went from that to 69K views! Most ever I've gotten on my YouTube Channel and gained about 70 plus subscribers!! Thank you highly recommended

YouTube Promotion

Did exactly what they said they would do. I got more plays, which converted to more followers, comments, fans, and downstream plays on Spotify, Apple Music, etc.

YouTube Promotion

The ad had a positive increase with views. The engagement was a bit low , but I guess that falls on us and the music itself? Thank You

YouTube Promotion

I received good feedback from the curators and my song "My Forever Love" was added to six different playlists. It was a positive experience as there were 142 "likes." I was a little disappointed in the number of views, as there were only 23,000 with your company butI also promoted my song through another company who promotes videos and along with them my total views were 170,000.

YouTube Promotion

Really was happy with the amount of traffic it brought to my site. Plan to do more with you guys!

YouTube Promotion

Best service I’ve used!

YouTube Promotion

Great communication and results, I recommend this service!!

YouTube Promotion